Introduction

we are to choose an area of the media that you are interested in.  we must conduct research to identify the opportunity for a new product and identify its audience and find out as much as we can about them and the product/s they are interested in.  we will then pitch an idea based on your research to your tutor.

Either in pairs or individually, you must choose an area of the media to come up with an idea for a new product and conduct some primary research into your target audience.  You will create a questionnaire and get a minimum of 40 responses.  Your topic could be about a new video game for the games industry and must have a specific purpose

You must conduct research to identify certain information about your chosen field. This could be about viewing habits, buying habits or use of products. 

You will then collect responses and analyse them and present your research findings to the class in a PowerPoint presentation.
The product we will be making is going to be a game

You must conduct the following:

·          Primary Research

·          Secondary Research

·          Qualitative Research

·          Quantitative Research